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About Us
Leticia Salas, Owner
Leticia Salas is the owner of SmartBalance Business Solutions, bringing over 20 years of experience in the financial industry. Her background spans corporate finance, nonprofit accounting, small-business bookkeeping and tax services, personal tax preparation, and payroll management.
Driven by a genuine passion for helping people and businesses at every stage, Leticia is dedicated to providing clarity, accuracy, and confidence in all financial matters. She loves saving clients money, solving problems, and empowering them to experience true financial balance and freedom.
Service Focus: Bookkeeping, Tax Preparation, Insurance, Financial Planning, Marketing, Payroll Processing, and Business Formations.
Mariah Arriaga - Photo Coming Soon
Mariah brings over five years of bookkeeping experience and a lifelong exposure to business, having grown up around the industry as Leticia’s daughter. From a young age, she developed a strong understanding of business operations and financial organization. Known for her exceptional attention to detail and organizational skills, Mariah excels at helping clients implement structure within their business operations and finances. She is highly client-focused and finds fulfillment in creating systems that bring clarity, efficiency, and long-term stability to businesses.
Service Focus: Bookkeeping, Tax Preparation, and Content Creation. Currently pursuing life insurance license.
Jaylyn Camarillo
Jaylyn is a genuine and thoughtful professional with a passion for budgeting and problem-solving. Though naturally reserved, she thrives behind the scenes, helping individuals and families gain clarity and confidence in their finances. Jaylyn loves guiding others toward saving money, reducing financial stress, and building healthy habits that support long-term financial growth. Her heart for service and eye for detail make her a trusted resource for those seeking peace of mind and balance in their financial journey.
Service Focus: Bookkeeping and Tax Preparation. Currently pursing life insurance license.
Nina Castro
Nina is new to the financial industry, bringing with her a strong foundation of real-world business experience. As a content creator and business owner, she has firsthand knowledge of the challenges and opportunities entrepreneurs face. Nina has a natural ability to identify strengths in both people and their businesses, helping turn those strengths into clear focal points for growth. Her creative insight and business mindset allow her to support clients with fresh perspective, strategy, and purpose.
Service Focus: Bookkeeping, Tax Preparation, Marketing and Content Creation. Currently pursuing life insurance license.
Iris Ortiz
Iris is a dedicated tax professional with over three years of hands-on experience working alongside Leticia at Efficient Solutions, where she supported and prepared tax returns for a wide range of clients. She has a heart for helping people save money and steward their finances wisely. Known for her strong attention to detail and efficient turnaround times, Iris takes pride in providing accurate, timely, and dependable service while ensuring clients feel supported and confident throughout the tax process.
Service Focus: Bookkeeping and Tax Preparation. Currently pursuing life insurance license.